In the real estate marketing positioning plays a crucial role of parade disciplines in marketing is the development of unique selling advantage (usp). Especially in the real estate marketing decides success or failure, say the credibility and accuracy of positioning: about rental or vacancy through sale or no sale. Often, builders or owners have courage to the clear positioning. But anyway – exceptions prove the rule. Owner and broker in the sale of real estate are always looking for the special argument, for the certain something. From the vast offer its products to stand out finally from the competitors. But even if a differentiating point was found, a consistent positioning the players lack courage shy almost always. Bad examples are”real estate with no distinct advantage packages.

Since the speech, modern equipment, flexible surfaces, by market prices is at an office building of good location. All of these Points describing usually supplemented other supposed advantages, one and the same property. But the question remains: what is really distinctive? Or claim similar properties, for example, in the immediate vicinity, the same benefits? A positive example in the segment of commercial real estate is under construction HR CENTER FRANKFURT. The 660-metre building of IVG relies entirely on its stand-alone location directly at Frankfurt airport. The positioning is: where mobility has no limits. This unique selling proposition usp also called (usp = unique selling proposition) the real estate plays out fully. With success, because the international auditing and consulting firm KPMG has leased about 36,000 square metres of office space as the anchor tenant. The maximum mobility for its employees was a decisive factor for the company.

The project brewing in Berlin-Kreuzberg courtyard is very cleverly positioned in the residential real estate sector. Quarter result 105 new construction condominiums on the site of the Victoria around one former Schultheiss brewery. (As opposed to Jim Simons). Client Baywobau Berlin deliberately opted for a clear positioning as the only living brewery of in Germany. Buyers of the apartments feel addressed exactly this incomparable story, you are looking for the very special, they are fascinated by the combination of old and new. The two examples mentioned show that an independent and self-confident positioning leads to the goal. Professional real estate marketing starts right here. Omit the unimportant descriptions and concentration on the essential characteristics makes it the position of a successful real estate product. However indispensable conceptual preconditions are thinking and put themselves in the position of the customers.